Ranneko Plays New Format In Production

Okay, so maybe, new isn’t exactly the right term given that the last daily video went out two months ago today.

Since then, as I mentioned back in April, I have stuck to a much lighter release schedule. Each week I release a tip video and a stream archive. The idea behind this lighter schedule was to cut out the content almost no one was watching (i.e. the Let’s Plays I started the channel to do), and consolidate them into a single video once a week. The hope was that reducing the amount of content that people didn’t care about more people would be tempted to hit that subscribe button and then stay subscribed.

How has it worked out?The first third of this graph is the last month of daily videos, the last two thirds are under the new format. What I see in this graph is an initial drop in viewership as my audience adapts to the changes, but not much of a drop because after all, not many people were actually watching the Let’s Plays as they were drawing to their close. More recently there are some peaks, but they are relatively isolated, which means they are probably from external sources, rather than something sustainable.

But what about subscribers? The view count might be mixed, but are subscribers hanging around longer?This is not exactly what I was hoping for, again we see a drop off shortly after the change from daily to less frequent videos, but on the other hand I have seen a burst of subscribers recently. Linked fairly closely to one of the peaks on the watch time graph above. I seem to be getting fewer subs that drop within a day, but I am not sure if that is simply a change in how subscribers are reported to me.

In conclusion, outlook hazy try again later. Changing the release schedule hasn’t provided any sort of clear signalling, it was neither an immediate success or an immediate failure. As things stand I will continue my current approach and reevaluate towards the end of the year.

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